DFS has been doing it for years, and the business has performed reasonably well. Profits were running at around £45 million a year until 2007, when pre-tax profits fell to £35 million.
This is a business that is totally owned by one man (Lord Kirkham), the same man who started the company in the mid 1990's. At one time it was a listed company, but Kirkham privatised it in 2004, paying shareholders £507 million for the business.
Recently there have been rumours that the business will shortly be listed again.