Possibly both products comes from the same source!.
A friend of mine runs a rather large food processing company, and many of their products are packaged to the retailer's and trade outlet specifications. Same product, different label and usually different price.
You do not not need them if you are in good health and eating a varied diet. When I opened a Wholefood shop 30+ years go - the first in this corner of the UK- I thoroughly investigated the supplement business. The only people who need supplementation are those who have a malabsorption problem- medically diagnosed- and then it goes in via a needle. Vegans for example can in time develop an anemic problem because of B12 deficiency. And overdosing - of the oilbased vitamins - A & E in particular can lead to toxicity problems of their own.