A friend in Oakham just flyered locally. From that he got a couple of jobs doing minor fixes, then a better one teaching the local silver surfers how to use their PCs.
Word of mouth later and he's very happy as one of the local PC hardware fixers.
Oakham is a small town where personal recommendation counts a great deal. In addition, he undercuts - all he wants is an easy, comfortable living, not a Porsche 911.