Use your meta tags. Each page should have its own meta tags. KEYWORDS: Make sure your keywords are words that someone would type into a search engine when looking for your page. Ask your friends what they'd type in. Make sure your keywords appear somewhere on the page even if you need to slightly re-write your copy. Stick to less than 1024 characters. TITLE: Make sure the title says a lot about the page and on the index page it should say a lot about your site. Again try and repeat the words in the copy. DESCRIPTION: Should be less than 250 characters including spaces. Include some of your most important keyword phrases including those used in the title tag and page copy. Get your most important keywords appear at the beginning of your description. GENERALLLY: Make sure the first few sentences on your home page give a good description of your site. Don't use frames. Don't use Flash on your home page. Try to set up some reciprocal links to similar sites but don't overdo it and make sure the content is relevant to your site. Submit to demoz. Don't bother paying.