I run a part time business dealing with sending out mail shots to customers who reply to advertisements offering information packs.
I am looking for a reliable piece of software that can track customers who ask for information, buy products, want to subscribe to a newsletter etc.. I currently do this manually using file cards with only their names and addresses filed on the PC.
It would be handy if I could select a customer and see on screen exactly what they've requested in the past or purchased from me.
I don't want to pay the earth for this as I know some speciallist software costs 100's of pounds and I wouldn't need all the bells and whistles.
Can anyone recommend an easy to use package that can deal with such criteria?