Here we go:
1. There is far too much on offer in the navigation bar and it should have been broken down into subcategories. Most homepages look better by far if you offer people half a dozen or so links to choose from then let them drill down into site content from those pages leading off the homepage. This would have been a bit less overwhelming than 27 hyperlinked buttons down the left side of the page which means you have to vertically scroll on even very large monitors.
2. My biggest gripe is the page font. It looks very nice but is not as easy to read for large sections of text as alternatives (enter my favourite web font Verdana). Papyrus may also not be present on all computers so in that eventuality it will be replaced with the default system font making the whole lot look pretty awful.
3. My second biggest rant is about the graphics used for the left hand navigation panel. Either my web browsers are all loading the page incorrectly or there is a left indented gap starting at the Greek Wedding hyperlink button and going all the way down the page to the last button, where the graphic steps out again slightly.
4. For the life of me I can't understand why both a stylesheet has been used and a mix of bog standard and sometimes sloppy HTML tags. The whole point to a stylesheet is to separate your layout and format from the actual text and images that make up the page, but there are quite a few such areas in the underlying code so I'm guessing that the concept of CSS is not one that the designer was familiar with.
<p><strong><font color=#003399><font face=Papyrus size=4>Eliminate the scrapbook and replace it with a 3" deep wooden frame, the possibilities are now endless.</font> </font></strong></p>
What the heck is that doing in there when it could have been controlled through the stylesheet to begin with ? Why does it have separate font tags when they can be combined, and why is similar code repeated on almost evey line of text on the page, like this <font size=3><font color=#003399><font face=Papyrus> ? Three tags that should have either been one combined tag or better yet, specified in the CSS to begin with.
5. A page counter...
I hate them.
Does the business the site represents really want the world to know it has had 13 visitors ? That figure is as of this morning when I looked at the site, and I loaded it up in three different browsers and refreshed the page in one of them so four of those hits were from me alone.
That overall layout needs addressing. Those 5 variations on the Baby theme should have been given their own subcategory reached from just one link. In fact, a link called products should be on the homepage and from that page the subcategories of products should be reached. This would bring that left hand navigation panel under control and it would only need half a dozen or so buttons (Home, About Us, Our Services, Product Range, Order, Contact Us) or something like that.
I'll leave the criticism there for now, though I have no doubt others will offer their take on things.
I actually quite like the idea behind the display cases and what they are for. It's really rather sweet and for pet, baby, wedding tokens and similar it's a nice concept. I can see it having quite some potential in the US and could also do quite well over here.
Sorry if the above is not what you want to hear.