A couple of small details: the text on the Dining Out pages is a different size to the rest... and the thumbnails in the Local History Gallery, apart from being rather small, haphazardly-placed and with no explanatory captions, aren't linked to higher-res pics.
I've had great success with a similar site to promote a flat that I was letting long-term. Since 2003, it hasn't been empty and all my tenants have come to me after seeing the site click here - it's not cutting-edge and will need updating when my present tenant leaves (not in the near future, then...), but it's a whole lot better than a 2x2 Letting Agent's snap in the local paper!
...I said that all my tenants had come to me via the site. Well, I advertise in the local press when the flat becomes empty, and uniquely among private ads, I include the web site address. This has been a great help, as I don't have to describe the flat and its surroundings to prospective tenants and they know what to expect before they even call.
But you're looking for a different market, the person who is looking for a one- or two-week holiday. They'll be typing 'Lancashire accomodation' into their search engine... and, as I have just found out, they won't come up with Yarrow Cottage.
Ansolan and fourm member have posted good advice... also, Serif have some good SEO techiques in their manuals and online (try the Forums, which are very friendly and helpful)
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