SEATTLE - (February 03, 2003) - As Adweek IQ compiled this year's list of the top interactive agencies, one thing that stood out is that those agencies that managed to last through 2001 were still around at the end of 2002. Of last year's top 10, only one has disappeared. However, it's important not to confuse survival with outright success. Overall, revenue was down 3.2 percent for those on the Top 50 list. Clearly, interactive advertising's long, cold winter of reappraisal is not over.
We at IQ have needed to do some reappraising, too. We've tweaked our definition of what qualifies as interactive advertising revenue, and restated some 2001 numbers to make our year-on-year comparisons more accurate.