I have the V series of the 32 inch version. I could see a positive difference in the picture detail and quality between the S and V series. Do satisfy yourself on that point. I am a long standing fan of Sony although they did fall behind in the LCD stakes at one time. The panels for the Samsung equivalents (cheaper) are made in the same factory as a joint venture with Sony as I understand it. The panasonic range are also excellent but I prefer the colour balance of Sony. If you do get one they are preset to vivid for colour which is very bold and brassy. Normal is very realistic if you like wildlife or outdoor programmes.