The problem with giant corporations

  Forum Editor 16:44 26 Jul 2003

- and Sony is certainly one of those - is that they are like those vast supertankers that have a three or four mile braking distance. The company can't react as rapidly to market fluctuations as does a smaller organisation. Development time-scales are sometimes horrendous, and trying to forecast the state of the consumer electronics market a couple of years in advance must be like predicting the weather for the 10th of June next year - you think you know roughly what it will be like, but anything could happen to upset the apple-cart.

In the past Sony has blamed various factors for its poor performance, including the strength of the Yen, but when all is said and done it's all about having the right product range in place at the right price and at the right time. The Sony name has long been synonymous with quality manufacturing standards , but we're a fickle lot, we consumers, and many of us would prefer to sacrifice a bit of build quality if we can get the same thing for 20% less from another maker.

I'm sure that Sony will pull through, but it may be a long, hard slog for them. They need that killer product, and at the moment I don't see one on the Sony list.

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