In recent weeks some of us have been extolling the virtues of the computer related bargains at Morrison's, particularly the Imation 32 and 48x CD-R packs at £5.99 for 10 or three packs for £10.
Sometimes the reaction has been "Morrison's who?" - understandable as the Yorkshire family firm's supermarkets are mainly concentrated in the middle of the country.
But, hopefully, many more will be able to take advantage of Yorkshire thrift and enterprise with Morrison's £2.9bn takeover of Safeway.
Keep a look out for those bargains for your computer in the next few weeks and months...:-)