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  Stuartli 19:38 26 Oct 2003

dabs will be rebranding a manufacturer's product under its own name - by buying monitors, graphics cards etc in this way it can get them cheaper and pass on the savings to customers.

Rebranding is a major industry in itself in the computer world - the fun is spotting who is manufacturing what and who is rebranding it...:-)

The reason is simple. No one manufacturer or brand name can produce every product it sells, so it rebrands whatever is required from another company whether it's a digital camera or a blank CD-R pack.

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