Puma has announced its latest take on the self-lacing shoe market called Fi or Fit Intelligence. This announcement comes a few weeks after Nike’s own take on the self-tightening technology.
The trainers will adapt to the size of the wearer’s foot when a finger is swiped across a module located on top of the tongue of the shoe. A small motor then pulls the laces tight, in this case a pair of blue cables that run around and through the shoe itself – the tightness may then be adjusted through a smartphone app or an Apple Watch.
These shoes are an upgraded and generally more commercially viable version of the AutoDisc product that Puma launched a few years ago. The Fit Intelligence model can be charged wirelessly and last around 5 days – sadly it doesn’t include any step-counting, tracking or calories burned functionality.
Puma has actually sent out a call for “tech-savvy” people to help test the shoe and provide a range of feedback. The shoe is made for workouts and light running specifically so anyone willing to test the shoe in those environments would be ideal.
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