Amazon has announced plans to open a global digital media development centre in London later this year.

The centre will house the graphic design, software development and user-interface teams from Amazon's Pushbutton and LOVEFiLM companies.

"Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices," said Paula Byrne, managing director of the new centre in London.

The focus of the centre will be on creating interactive digital services for TVs, game consoles, smartphones and PCs, developing the digital media experience on Amazon's global websites and building digital media services and APIs.

Projects that the team based at the centre have previously worked on include the online streaming service, LOVEFiLM Instant, the LOVEFiLM iPad App and Amazon Instant Video.

Although it declined to give a breakdown on the exact number of staff to be based at the new site, Amazon said that there will be "hundreds of employees" based at the centre.

"Our focus at this time is on getting the existing team into the building, but we are a growing company and we may well look to recruit in the future," a spokesperson for the company said.

The new centre will be based near the Barbican tube, in the City of London.