LG has announced it will launch a cloud storage offering from tomorrow.

The service is aptly called LG Cloud and will rival the likes of Google Drive, iCloud and Dropbox. LG said it is the first to allow users to access media on three screens - Android smartphones, PCs and TVs.

"Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content," said Havis Kwon, CEO of home entertainment at LG.

"LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient."

Users can download the LG Cloud app for their smartphone, PC, laptop or TV via the Google Play Store, LG Cloud website or LG SmartWorld, respectively. Like most cloud storage services, files automatically synchronise between the devices.

LG Cloud

LG said the service supports 3D content and claims that 'unlike other cloud services' there is a very low latency for streaming content.

The firm said the LG Cloud stands out because of its 'Real-time Streaming Transcoding' technology. Users needn't worry about codecs or converters because everything is taken care of by LG's server in real-time.

Users will get 5GB of free storage but LG Smart TV or smartphone owners will get 50GB for free for six months. Extra storage for a fee will come at a later date.