A whopping 43% of the software installed on PCs in Hong Kong in 2013 was not properly licensed, according to the BSA's latest Global Software Survey.
The commercial value of unlicensed software installed in Hong Kong during the year totaled approximately HK$2.45 billion ($316 million), the survey shows.
But Hong Kong's piracy rate was unchanged since 2011 even as the global rate increased, according to Eimund Loo, Vice-Chair of the BSA Hong Kong and Macau committee. The global unlicensed software rate rose from 42% in 2011 to 43% in 2013.
"IDC also believes that the changing PC market dynamics in Hong Kong led to a situation where, in the absence of effective anti-piracy efforts, the country rate would have actually increased by three percentage points from 2011 to 2013," Loo said.
"The maintenance of the rate of 43% indicates that local initiatives to educate and enforce intellectual property rights remain effective and valuable to the local Hong Kong economy."
BSA is involved in local initiatives aiming to reduce the use of unlicensed software. These include the Bounty Hunter Campaign, which offers financial incentives to members of the public reporting organizations suspected of using unlicensed software.
The incentives include an on the spot reward and a chance for a final lead reward of up to HK$500,000 or up to 10% of a settlement payment.
The BSA is also working with the Hong Kong Customs and Excise Department (C&ED) and the Intellectual Property Department (IPD) of the Hong Kong SAR Government on several educational programs designed to deter software piracy.
Internationally, Asia-Pacific was the region with the highest overall rate of unlicensed PC software installed at 62%, up two percentage points from 2011. The total value of this unlicensed software was around $21 billion.