Gatwick Airport has launched a "more responsive" website (pictured) after taking on board passenger research. See also: Responsive vs Adaptive - why a responsive website is best for your business.
The new website, which mirrors the responsive design theory followed by the Gov.uk website, offers new features such as "pin my flight" which gives passengers easy access to their flight status as they continue to browse online, and a step-by-step guide to flying out from or into Gatwick.
Passengers can also browse a comprehensive guide on travel to and from the airport.
And as 45 percent of all users viewed the Gatwick site from mobile or tablet devices, a strategic decision was made to create a single website that is optimised for all screen resolutions and devices.
All passengers will now be able to "experience a seamless content and brand experience" and "an improved browsing experience for mobile and tablets", said Gatwick Airport.
Michael Ibbitson, Gatwick CIO, said: "Our team has created a site that meets the needs of our passengers and creates a seamless user experience whether you're at home, on the move or at the airport. The site creates a new benchmark for airport websites and demonstrates responsive design at its best."
Peter Hall, chair of Gatwick's passenger advisory group (PAG), said: "The five key sections 'shopping and eating', 'flying out', 'flying in', 'picking up and dropping off' and 'passenger facilities' give passengers all the information they need as they plan their trip via Gatwick."
A Gatwick Airport Twitter feed also aims to give up-to-date responses to passengers.
The Gov.uk site recently won the Design Museum's Design of the Year 2013 prize.