Multi-channel clothes retailer Charles Tyrwhitt, whose shirts are sometimes worn by prime minister David Cameron, has deployed a targeted marketing campaign system to help boost sales.

With its new Monetate platform Charles Tyrwhitt says it will have more agility in its testing programme, and will be able to run an unlimited number of campaigns per month across key audience segments.

In addition, Monetate will allow it to target different customer segments based on data parameters such as location, weather, previous behaviour, inbound campaigns, device and CRM data.

With global online sites in the UK, US, Germany and Australia, Charles Tyrwhitt plans to use Monetate's geo-targeting capabilities to target relevant messages by country.

As Monetate allows for unlimited targeting options based on customer behaviour, previous purchases, location, device and in-session browsing, Charles Tyrwhitt says it will be able to get "a holistic understanding of its customers and serve the best experiences to them".

Jennie Blythe, head of web development and trading at Charles Tyrwhitt, said: "We plan to take our testing programme to a different level, continuing to target our most important customer segments. Monetate allows for faster and frequent campaign deployments, delivering business agility."

Charles Tyrwhitt can deploy its own campaigns in-house through self-service or take advantage of the Monetate strategic services team.