Marketing is an essential part of running a business. It is particularly important when starting your small business to spread the word.
There are several methods of marketing, but the most important thing is to find a consistent approach that works for your business.
A standard method that people tend to use is social media, which is suitable for engagement and growing your customer reach.
According to Fundera, 96% of small businesses use social media as part of their marketing strategy.
We’ve made a list of some marketing tips to get you started. You might also want to see our list of social media tips for small business owners.
Do your market research
The first step is to do your research. You need to consider your target audience and the kind of platforms and apps they use to find out things.
It is also important to research what your competitors are doing as well, and what you can do to stand out from them. Is there a particular time of the day that you should market? Are you going to use email or social media?
Create a website
If you haven’t already, you need to create a website before you can guarantee active engagement.
The website should act as a central hub for people to access your services and exactly what you have to offer. Whether someone is in search of a particular service that you offer or received a recommendation via word of mouth, it is always more efficient to have a direct website.
You might not be an expert at web design, but see our guide to find out how you can create a website.
Set up social media accounts
Once you have a website, the next logical step is to create social media accounts. Whether it’s LinkedIn, Twitter, Facebook or Instagram, you should prioritise the important platforms for your business.
By now, you should be aware of what platforms your target audience is using the most. That will help you to choose the right platforms.
When you’ve set these up you have to remain responsive and consistent when posting and replying to enquiries.
Networking is a good way to expand your business reach and it can easily be achieved within your local community and globally.
There are several meetups, conferences and trade shows that you can attend to meet and network with likeminded people. You could meet with potential clients and investors as you network.
Make sure you prepare a pitch of what you intend to sell, both to customers and investors. You need to be able to provide them with a clear understanding of exactly what your business does and how it can benefit them.
Use email marketing
Just like having a website, emailing is a crucial part of every business. It is a simple and easy method of communication that will benefit you and your customers.
Whether you’re responding to queries or sending out receipts, email is a great way to ensure people have a method of contact.
Aside from the above, you can also use email marketing as a way to send out newsletters and other mailouts to promote your business.
These are the best free email marketing services to help you get started.