Despite the growth of collaboration tools such as Slack, email remains a popular method of communication for businesses. From newsletters, confirmation emails to email receipts it is still always good to have a consistent mailing service.
There's a myriad of email marketing software options out there, most providing scalable email marketing tools to suit almost every business.
Obviously, with free software, you'll be limited to exactly how many emails you can send out and how many campaigns you have on the go at one time. However, we'll try to find you the best deal.
Here are the top mailing platforms for startups and small businesses.
Additional reporting by Hannah Williams
MailerLite provides a range of email marketing features that can be used to create campaigns, increase subscribers and deliver multiple quality services.
Its features include email automation, campaign reports and more, many of which are included in the product's free plan. It also offers an easy-to-use interface that small businesses can easily access.
MailerLite also enables users to create a landing page for free, either hosted by the company or on your own domain.
The free plan allows up to 1000 subscribers and 12,000 emails per month.
Sender is another email marketing tool that offers a free service, which is particularly suited to eCommerce companies.
It also includes integrations of some popular eCommerce platforms, such as Wordpress and Magneto.
The features include email automation, mobile responsive templates, and web-push notifications.
Sender offers a 'free forever' plan that allows up to 2500 subscribers and 15,000 emails per month.
Omnisend provides an all-in-one marketing tool which includes email marketing for newsletters, email blasts and more.
The service also allows you to build custom automation workflows for yourself, or you can useone of the popular templates.
Its features also include website tracking, A/B testing, audience engagement and other automated features that are useful for growing businesses.
The free plan includes 15,000 emails a month and 2,000 emails per day.
MailChimp is one of the most popular mailing services offering a range of packages with no contract or credit card needed to sign up.
With MailChimp's 'free forever' plan, users will be able to send emails to up to 2,000 subscribers and up to 12,000 emails per month.
Additionally, its users will receive data insight reports, customisable built-in 'sign-up' forms and a large choice of email templates with a drag and drop email editor.
If you run a microbusiness or are in the early stages of launching a business, or maybe you just have a small group of dedicated customers, then Drip's free platform could be a good choice for you.
Its free plan includes unlimited emails for up to 100 subscribers and houses lots of great features including email analytics, conversion tracking and content customisation.
Plus, you'll be able to take advantage of lots of third-party integrations such as Shopify, Woocommerce and Calendly.
Benchmark offers an easy to use drag and drop email editor with photo and live editing also available.
Benchmark's free plan offers up to 2,000 subscribers, 14,000 emails per month and free 24/7 support.
Sign-in forms can also be generated through Facebook or WordPress sites.
A worthy rival to both MailChimp and Benchmark, Sendinblue is an online email management system offering 300 emails per day, unlimited contacts and a large email template library for free.
It also comes with a solid contact manager and concise campaign tracking capabilities.
You can upgrade your package easily, for example, £15 per month provides 40,000 emails per month and no daily sending limit.
VirticalResponse's free email package offers up to 300 email contacts, up to 4,000 emails per month with no credit card required to set up a plan.
VerticalResponse accounts can be linked to social channels and scheduled Facebook and Twitter posts can be hosted through VirticalResponse.
Its email creator is really simple to use and provides an easy drag and drop function, as well as good (although a little basic) analytics on your campaigns.
You'll also be able to take advantage of its automated email features for new contacts.
Mailjet's 'free forever' plan provides users with 6000 emails per month, unlimited contacts, real-time tracking and email personalisation.
You'll also gain full access to its API and have a solid reporting dashboard at your fingertips.
Upgrading isn't too expensive either with packages starting at $8.04 per month for a 30,000 monthly email allowance.
Ok, so Constant Contact isn't a totally free product, however, it's listed because it offers a great free trial. For 30-days free users have access to all of Constant Contact's marketing tools (one of the longest trials on the market).
Constant Contact provides numerous email templates, a drag and drop editor for customisation and excellent email tracking. The next package up from the trial is £5 per month, so it's still a reasonable price for small businesses and startups.