The Cloud is different compared to on-premise software in that you have to be careful with which vendor you select to run your applications.
NetSuite CEO, Zach Nelson, made the observation during a media event held in Sydney by the Cloud-based ERP software vendor.
"When NetSuite started a decade ago, people were hesitant to put their data into a company like us, which had only had $US8.3 million in revenue and had not yet hit critical mass," he said.
However, Nelson said those same misgivings no longer apply today now that NetSuite has grown in size and is able to match the solutions put out by its competitors.
"Even when you look at the world's largest application vendors, the question is whether you can actually trust them versus a company like NetSuite, which is dedicated to this space," he said.
Nelson points to the history of technology disruptions in the IT industry, where the leader in the last generation is often not the leader in the next generation, a trend that applies to NetSuite.
Strong local push
Gartner has named NetSuite the fastest growing company in its space in Australia and Asia Pacific, and Nelson said it has been achieved not through acquisition but organically driven.
To lure customers away from other vendor, NetSuite is offering the first year of subscription free and will migrate the data to its platform.
"We're willing to do whatever we can do make the customer whole on what they have or have not done with the competition," Nelson said.
Travel guidebook publisher, Lonely Planet, recently switched from its SAP and Salesforce.com platform to NetSuite's OneWorld for its business management software
Nelson said it is "exciting" to get new brands and government agencies on NetSuite, but admits that it is still challenging to move applications and it takes time.
"It takes a long time to move all of that data, so we're trying to make it as seamless for the customer as possible,"
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.