T-Mobile is once again trying to stick it to AT&T with cheaper data plans for families, but this time it's only a promotional offer.
The new T-Mobile deal provides 2.5GB of data per line to a family of four for $100 per month. AT&T and Verizon both charge $160 per month for their shared data plans, which split 10GB of data between all four family members.
In a blog post, T-Mobile CEO John Legere seemed to take issue with AT&T in particular, for advertising its plan as the "Best-Ever Pricing for Families."
"It infuriates me that they're selling this to hardworking families who could use that money for more important things," wrote Legere, who's slung barbs at AT&Tplenty of times in the past. "And they have the nerve to call it 'Best-Ever Pricing.' I just couldn't stand by without speaking up and calling them on their BS."
What Legere didn't call out is that T-Mobile's $100 plan is just a limited-time offer, as noted in the fine print at the bottom of his post. The offer is only available until September 30, and the lower pricing expires on January 2, 2016. At that point, all family members will be downgraded to 1GB of data, with the option to get 3GB of data for an additional $10 per line, per month.
In fairness, even T-Mobile's non-promotional pricing beats that of AT&T, at $140 for four lines with 3GB of data each. But it's a little disingenuous for Legere to talk about how you could save $1,440 over two years when the deal doesn't even last that long.