Compuware Corporation has rebadged its application performance management business as part of a plan to capitalise on the $2.4 billion application performance market.
The business will now be called Dynatrace and will cover all Compuware APM products, including Application Monitoring, User Experience Management, Synthetic Monitoring and Network and Data Centre Monitoring will form the core of the Dynatrace business.
Existing products will continue to be supported and Dynatrace will provide complete continuity for customers and partners.
Compuware chief executive, Bob Paul, said internet applications were disrupting the market and companies needed insight into user experience.
"Recognising the incredible growth in eCommerce, Compuware focused on providing customers visibility into web performance," he said.
"As IT complexity increased and mobile applications accelerated, it was clear that customers needed a deeper level of insight and we have now integrated multiple software platforms into the industry's only new generation APM suite covering the widest spectrum of APM use-cases in the business."
Globally, Compuware's APM business has 1,600 employees and 500 channel partners including resellers, managed service providers, systems integrators, consultants, distributors and OEMs.
Compuware announced on September 2 that it is being acquired by private equity investment firm Thoma Bravo, LLC.
The acquisition is expected to further support the transformation of Compuware's APM business as the reinvigorated Dynatrace.
Thoma Bravo managing partner, Orlando Bravo, said the company had been following the fast-growing APM market for some time.
"Compuware's APM suite is considered one of the hottest technology portfolios anywhere," he said.
"We are in full support of Compuware's plans to unify its APM products under the strong Dynatrace brand and we applaud that decision."
The strategic changes are being hailed by Compuware channel executives as a "huge win" for channel partners.
Compuware's vice president of worldwide partners, Todd Kaloudis, said whenever there were acquisitions there was always partner and customer questions.
"With the deal done, partners should see this as a big win," he said.
"Thoma Bravo is a growth investor. They have invested in other channel-friendly firms like Blue Coat and Sirius Computer Solutions.
"They get the channel, they know the channel. Compuware, as a private company, will now have the flexibility to invest in its fastest-growing part of the business - the channel."
Compuware APAC Vice President, Steve Jobson said he was really excited about the changes and what they meant for the APM team, partners and customers.
"We were the first with real user monitoring, we were the first with third-party Cloud service monitoring and with Thoma Bravo's support, we believe the reinvigorated Dynatrace will grow even faster and continue to lead the APM vision and market."
Ecetera managing director, Peter Brown, said the announcement was great news.
"As a focused APM company with an outstanding portfolio of APM products and a renewed commitment to partnerships, Dynatrace will do very well."
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