TalkTalk has launched what it calls Britain's best price SIM-only mobile plan for just £3.50 per month.
In keeping with the firm's reputation for bargain prices for broadband and YouView TV, TalkTalk Mobile's new Small tariff is less than a fiver each month. The bundle includes 100 minutes, 250 texts and 100 MB of data which works out at less than 1p per minute, text and MB.
Customers are offered double data when they purchase a SIM-only plan online. See also: TalkTalk launches The Big Free for TV, broadband and phone.
Dan Meader from TalkTalk comments: "A big appeal of TalkTalk Mobile is our firm value for money position. We offer some of the most premium handsets available for the most competitive price."
"Our new tariffs are centered around having more time to chat, text and surf the net without paying a penny extra. With more handsets than people out there, our SIM only price plans are perfect for people who want to keep their current handset or hand it down to their children, without having to take a pricey contract. We want people to have more choice and flexibility." he added.
The SIM-only deal requires a 12 month contract signup, but customers can keep it rolling month-by-month by paying £5 instead.
TalkTalk has also rejigged its Medium and Large mobile tariffs, giving users more text messages and calls. The Medium plan now has unlimited texts and the Large plan has unlimited texts and minutes.
The provider said more than 200,000 customers have taken smartphones or SIM-only deals from since it launched just over a year ago - enough to fill the Olympic Stadium in London more than twice.