Samsung has unveiled Bada, a smartphone platform, that it hopes will bring apps to cheaper smartphones.
Bada will include a lot of the features you'd expect in a smartphone, such as motion and proximity sensors, accelerometers, face detection, and location-based services.
Bada-based phones will focus on apps, and Samsung, like so many others, is trying to attract app developers with openness and flexibility.
It's worth noting that Samsung will allow apps to control the dialer, send messages, and access contact lists. These are the kinds of features you see in, say, the iPhone.
But Bada phones will not be like the iPhone. Samsung calls it a "smartphone for everyone", in essence bringing the app-centric mentality of high-end smartphones down a notch to cheaper feature phones.
The manufacturer believes there's a market for that, citing its own survey that found 42 percent of feature phone users willing to pay for apps, and 54 percent of those people saying they'd pay up to €5 (£4.50) for apps.
What's the catch? Samsung hasn't announced any phones yet, but I doubt Bada phones will be as desirable as high-end smartphones. Still, it's too early to judge.
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