Intel has launched its first smartphone in India powered by its Atom 'medfield' processor.

The chip giant has teamed up with Lava to produce the Xolo X900 which goes on sale today targeting the growing Indian market. The partnership was announced at Mobile World Congress but has overshadowed by the Atom-based Lenovo K800.

The news comes on the same day that Intel launches its Ivy Bridge processor family.

Vishal Sehgal, co-founder and director of Lava said: "Through XOLO X900, we are happy to bring to the Indian market a device that addresses the needs of those for whom speed and performance matters. After our success in feature phones with over 10 million happy customers in under 3 years, XOLO will be a differentiated player in the fast-growing smartphone segment."

The Xolo X900 runs on an Intel Atom Z2460 single core processor clocked at 1.6GHz. It uses Intel Hyper Threading and has an additional 400MHz graphics clock capable of 1080p video playback. It also has a 4-inch screen and an 8Mp rear facing camera.

Intel and Lava have chosen to ship the handset with Google's Android 2.3 Gingerbread operating system but have promised an upgrade to 4.0 Ice Cream Sandwich soon.

Mike Bell, corporate vice president and general manager of Mobile and Communications at Intel said: "The boundaries of personal computing are expanding. As we enter the India market with our first smartphone from Lava, the device not only showcases the rich capabilities and user benefits of Intel computing, but also highlights the exciting possibilities of what’s still to come."