Asus wants to be the gadget maker that's known for chic. During the company's press event during IFA Berlin on Wednesday, Asus continually focused on the overall look and feel of its new PCs, tablets, and smartwatch. That "chic geek" aspiration was most apparent when Asus announced the new Memo Pad 7 (ME572C), which it describes as "pure elegance."
Asus said the design of the new tablets was inspired by "stylish clutch bags and wallets". (You know, the kind of stuff you might see on the non-Cracker Barrel eating side of town.) In keeping with its hoidy-toidy roots, the Memo Pad 7 will come in gold, black, or deep burgundy.
Peer behind the casing and the Memo Pad 7 sounds like a serviceable device, packed with a quad-core 1.83Ghz Intel Atom Z3560 processor, a 7-inch display with 1920-by-1200 resolution at 323 pixels per inch, 2GB RAM, and 16GB or 32GB of storage. There's also a 2 megapixel front-facing camera, but no word on the rear-facing snapper. The Memo Pad 7 comes in Wi-Fi only and LTE + Wi-Fi flavors.
Asus says the new Memo Pad 7's case is made of fiberglass and duraluminum (a type of hardened aluminum). The device itself weighs just over half a pound and is around 0.32-inches thick.
When the Memo Pad 7 goes on sale in Europe it will retail for €199. U.S. pricing and a release date were not announced.