Anonymous app Secret doesn't want to be a playground for early tech adopters anymore. Six months in, Secret's founders have grander ideas in mind for the controversial service, starting with friend-finding.
Logging into an anonymous app with your Facebook account seems like a contradiction at best and a terrible idea at worst, but in a Monday blog post the Secret team offered some reassurance: "Yes it's anonymous, we don't even store your public name." Before Monday's update, the app used your phone's contact list to populate your feed with friends or people in your circle.
Connecting your Facebook account to Secret will fill your stream with friends' secrets, except you won't know which friend is posting--unless they offer up identifying details, which would be silly. Secret said Facebook Login was users' most-requested feature, because people like creepin' on their friends, I guess.
"I definitely feel like early adopters might balk at it a bit, but in mainstream people just want more conversation," cofounder and CEO David Byttow told the New York Times.
Monday's update also included another new feature: The introduction of Collections. You can subscribe to a collection, which pulls in secrets related to a specific topic, and those secrets will show up in the app's Explore feed. Topics include food, love, and work, and are collected from across the Secret universe.
The new feature is a continuation of a theme: Secret users want more ways to find and categorize submissions, from private Dens to public Collections.
"Collections and Facebook Login are just the beginning of the work we have yet to do," the team said in its update post. "While the first six months were about us learning and perfecting the Secret experience, the rest of our first year will be focused on bringing Secret to more people, in more interesting ways."
One of those interesting ways includes Secret Notes, an anonymous publishing platform that seems similar to Medium. The platform has just one post so far, from Secret investor and Reddit cofounder Alexis Ohanian, but Byttow tweeted that not just anyone can submit to Secret Notes. "We plan for this to be a place for guest authors and data insights" for now, he said.
The app recently just raised $25 million to help it meet that goal, bringing the company's valuation to more than $100 million. Yes, $100 million for an app that doesn't even collect your data. (Just don't call it a bubble.)