Google has rolled out the business version of its Google+ social network worldwide.

Until now, companies and commercial entities were prevented from joining the social network. The Google+ network was unveiled in June this year and allows web users to share photos, chat to each other and leave messages and comments. It originally focused only on individuals. 

Google+ users can join Circles - lists of friends with whom they share content. Google+ also supports live video-chat for multiple users known as Hangouts, Huddle – a form of group instant messaging – and Sparks that lets users interact with others that have similar interests.

Initially Google said it planned to optimise the consumer experience on the social network before turning its attentions to creating a version of the site which it hopes will rival LinkedIn's success. However, it has now launched the service with designer Burberry, Mumsnet and Angry Birds among the first firms to create profiles on the social network.

“So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide,” the search engine said in a blog.

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.”

Furthermore, the search engine also unveiled the Direct Connect function that lets web users search for a brand or company with the + symbol at the start and Google will automatically redirect them to the firm’s Google+ page.

“Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming,” the search engine added.

For more information on how to set-up a company page on Google+ visit the search engine’s dedicated web page.