PC Advisor has never been one to slavishly follow publishing trends.

This article appears in the August 06 issue of PC Advisor, available in all good newsagents now.

We don’t print long-lens paparazzi snaps of Bill Gates in his bikini, or Tim Berners-Lee frolicking in the surf.

The occasional picture of Steve Jobs with his t-shirt tucked into his jeans is a legitimate way of illustrating the weirdness of Mac users, but PCA is a serious publication and celebrities need not apply. Doesn’t stop them trying though.

It’s all Ricky Gervais’ fault. Ever since the success of his podcast, fame-seekers have seen the net as a route to popularity.

For instance: not content with single-handedly saving the nation’s children from a life of obesity, Jamie Oliver recently reached out across the ether to tell us about his own podcast. Well, his people contacted our people, anyway.

The lovable Essex foodie is inviting fans to phone him with cooking problems. He’ll then answer a selection of the queries in his broadcast. I wouldn’t recommend that you call Jamie in the event of any soufflé-related emergencies – the nature of podcasting means that advice will be a while in arriving. But fair play, it’s free, it’ll be fun and I’m sure it’ll be successful (www.jamieoliver.com).

I’m less convinced of the worthiness of our second celebrity guest. Dr Gillian McKeith (for it is she) informs us that for only £35 you can upload details of your diet to her site (www.mckeithinteractive.com). She’ll then suggest improvements that’ll help you look as fresh-faced and healthy as she does. As yet there’s no facility to upload stool samples for the good doctor to inspect, but surely it’s only a matter of time.

So if you subsist on crisps, spam and vinegar, she can tell you to eat only carrot shavings, dust and topsoil. Not only that, but the service will reduce your ability to afford anything more appetising.