Charles Dunstone, CEO of Carphone Warehouse, has slammed plans by the government to restrict the broadband speed of web users caught illegally downloading.
"If you try speed humps or disconnections for peer-to-peer, people will simply disguise their traffic or share the content another way," Dunstone told the Guardian.
The Strategic Advisory Board for Intellectual Property (SABIP) recently revealed that around seven million Brits are using a file-sharing network once a week to illegally download music files, which is costing the economy £12 billion a year.
Last week, Culture Secretary Andy Burnham told a music industry conference that rather than implement a 'three strikes' rule, which would see illegal file-sharers disconnected from the web, the government will set out plans to use "technical solutions" to prevent music and film being pirated on the web, in its Digital Britain report. The report is expected to be unveiled on June 16.
"It is more about education and allowing people to get content easily and cheaply that will make a difference," said Dunstone. "This idea that it is all peer-to-peer and somehow internet service providers [ISPs] can just stop it, is very naive."
The SABIP agrees with Dunstone's comment on educations, saying many downloaders are unsure that their actions are actually illegal.
"We can't expect 12-year-olds to become copyright lawyers before they can switch on a computer, but we can educate people on enforcement and work towards getting the right people caught and punished - wherever they live."
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