This year has been rather different for most of the world, but there's one thing for certain: Black Friday is coming. In fact, it's likely to be bigger and better than ever, with a huge shift to online shopping.
We've made some predictions about what to expect this year, but many of you probably just want to know where to pick up the best Black Friday 2020 deal on the Apple AirPods or Galaxy Note 20 that you've been eyeing – if that resonates with you, you've come to the right place.
We are bringing you the very best tech deals in the UK right here, as well as bringing you tips on how to bag them before they sell out.
Best early Black Friday deals 2020
1. Amazon Early Black Friday Sale
Now: OnePlus, Samsung, Xiaomi & more
Amazon's launched an early Black Friday sale that lasts until 19 November. Scoop up top discounts across on the OnePlus 8 Pro, Microsoft 365 Family, the Huawei Matebook X Pro and more.
2. Samsung Week Sale
Now: Up to 15% off
Black Friday season arrives early with Samsung launching its weeklong sale on its popular products – including home appliances. Save on Samsung audio, laptops, tablets and smartwatches and more.
3. Dell Black Friday Sneak Peak
Now: Up to £320 off (15% off with code SAVE15)
Dell isn't sitting early Black Friday deals out. Right now shoppers can save up to £320 on select Dell laptops and an additional 15% with code SAVE15.
4. Fitbit Charge 4
From: Currys PC World on eBay
Now: £113.05 (£16.94 off with PRODUCT5)
Currys on eBay currently has nearly £17 off the Fitbit Charge 4 with code PRODUCT5. If it sells out, you can also pick up £10 off from Amazon, John Lewis or Currys PC World's main site. See our full review of the Charge 4.
5. Honor MagicBook 14 & 15
Now: £599.99 (£70 off and free gift)
Honor is slashing the prices of both the MagicBook 14 & 15 models, whilst also throwing in a free gift - customers can choose from a free backpack, sports headphones, Honor Band 5 fitness tracker, or Honor Router 3.
6. Nintendo Switch + Animal Crossing
From: Currys PC World
Now: £299 (£19.99 off)
There are cheaper ways to get your hands on the Switch, but this is a great deal if you want Animal Crossing, the hit Switch title of 2020. Use code GAMINGFREEDEL at checkout for free next day delivery, too.
7. Where to buy: iPhone 12
From: Tech Advisor
Now: From £699
If you're looking to get your hands on the iPhone 12 in the UK, you've come to the right place.
8. Apple AirPods Pro
From: Appliances Direct
Now: £209 (£40 off)
Apple's AirPods Pro offer active noise cancellation and three different sized tips - now you can get £40 off the usual price.
9. Where to buy: Xiaomi Mi 10T
From: Tech Advisor
Now: From £229
Here's all the best places to pre-order the Xiaomi Mi 10T in the UK to get you the best price possible.
10. Microsoft trade-in discount on Surface Pro X & Laptop Go
From: Tech Advisor
Now: Up to £950 off
You can trade in a Microsoft device to get up to £950 off the upcoming Surface Laptop Go and the top-spec Surface Pro X Platinum.
11. Where to buy: OnePlus 8T
From: Tech Advisor
Now: From £549
The OnePlus 8T is now available to buy from OnePlus and select retailers. We're tracking the best offers on contract and SIM-free right here.
12. Where to buy: Pixel 5
From: Tech Advisor
Now: From £599
Here's all the best deals on Google's new Pixel 5 - which recently launched in the UK.
Black Friday sales on now
Amazon has already launched its early Black Friday sale. We're seeing discounts from top phone brands like OnePlus, Xiaomi and Samsung. Keep in mind many of these deals last for one day only, so you'll have to act quickly. Unlike Prime Day, you don't need a Prime membership to pick up a discount.
Meanwhile, Samsung itself has kicked off its Samsung Week Sale with 15% off its Note 20 and Note 20 Ultra phones. Its prices on certain models even outdo Amazon.
If you're looking for laptop deals, Dell has also launched its Black Friday Sneak Peak sale with up to £320 off. You can also save an extra 15% with code SAVE15.
We'll be adding more Black Friday and pre-Black Friday sales here as they're announced, so stay tuned!
Black Friday 2020 predictions
Based on past years and closely monitoring trends from past sales, here are some speculations on deals we expect to see as we approach Black Friday 2020. Let's see how well we do!
- Amazon will discount its Echo range, with the Echo Dot 3 (RRP £49.99) likely to sell for £22 or lower (likely with 2-3 months of Amazon Music Unlimited bundled in)
- Google will follow suit and also discount its Google Nest Mini (£49.99) to match Amazon's pricing, along with discounts on its Pixel 4a or possibly the Pixel 5
- Apple will offer Apple Store gift cards worth up to £160/$200 until Cyber Monday – this may include discounts on the rumoured iPhone 12
- Currys PC World may offer free next-day delivery vouchers, but on purchases above a certain value
- eBay will offer an additional 10% discount code on top of Black Friday deals offered from its merchants
- Adobe CC will launch its 40% off deal for a very limited time
- VPN providers like Nord, Surfshark and CyberGhost will offer 70-80+% off multi-year subscription plans with an exclusive code
- Three will launch an unlimited data deal that will outdo its current offer
- Fitbit will bring back discounts on the new Charge 4 Special Edition– and Amazon will beat those prices marginally
- We'd also like to see Disney+ bring back its 7-day free trial before the holidays
A look back at Black Friday 2019 deals
To give you an even clearer idea of the kinds of deals you can expect from Black Friday 2020, we've kept a record of the best deals from last year below. We saw incredible offers several major brands and retailers last year, including Amazon, Kaspersky, Xiaomi, Asus, O2, Sony (and PlayStation), Philips, and more. Browse through our 2019 coverage for an idea of discounts from last year. Will 2020 beat these prices?
- 60% off Kaspersky antivirus software
- Get 64% off antivirus with Bitdefender's Black Friday weekend deal
- Get 83% off and free NordLocker in NordVPN's Black Friday weekend deal
- SurfShark VPN is just £1.41 per month this Black Friday weekend
- Get 88% off PureVPN for Black Friday
- Get a Fitbit Inspire and Google Home Mini for under £75
Laptop & PC
- Save up to £500 in the Asus gaming laptop Black Friday sale
- Overhaul your PC setup with this incredible Razer Black Friday bundle
- Get over £250 off stunning Huawei P30 series this Black Friday weekend
- Get a crazy £810 discount on Microsoft Surface Book 2 over the Black Friday weekend
- Save an incredible £520 on class-leading Dell XPS 15 for Black Friday
- Get a Dell XPS 13 for just £699 this Black Friday weekend
- New Microsoft Surface Pro 7 has up to £375 off in Black Friday bundle
- Don't miss Currys' amazing bundle deal on HP Stream 11 under £200
- Get up to 25% off in bumper Lenovo Black Friday discounts
- Bag a bargain in HP's sitewide 100-hour Black Friday sale
- This Sony Bravia 4K TV is now almost half price for Black Friday
- Get Philips 4K TV for under £300 in stunning Black Friday deal
- Save almost half on this Philips 4K TV for Black Friday weekend
- 50% off Sky TV deal continues for Black Friday weekend
- Now TV's best Black Friday deal nets you a year of TV and film for £99
- Now TV Black Friday deals: 35% off Cinema, Entertainment & Sports Pass
- How to get a discount on Disney Plus for Black Friday
- Get Hulu for $1.99 a month this Black Friday
- GPS-tracking kid's smartwatch at £49 in Vodafone's sale
- Get a Fitbit family bundle for under £100 this Black Friday Weekend
- Get a Fitbit Inspire and Google Home Mini for under £75
- How to buy Amazfit GTR at the best price in the UK for Black Friday
- Big savings on budget Redmi 8 line for Black Friday weekend
- Xiaomi Mi 9 Lite for just £177.41 - hurry while stocks last!
- Don't miss this incredible deal on Xiaomi's Mi A3 at £127.17
- Get a free Galaxy Note 10+ 5G with this Samsung 8K TV
- Huge Black Friday deals on Sony Xperia 5 include a FIFA 20 bundle
- Honor 10 Lite drops to lowest ever price for Black Friday weekend
- Oppo's huge Black Friday deals cut up to £190 off stunning Reno phones
- Get half-price Samsung Galaxy S10e in insane Argos Black Friday deal
- Get £200 off the Prism Green Samsung Galaxy S10 this Black Friday
- Buy the world’s first 108Mp camera phone for under £350
- Grab the brand-new Redmi Note 8T with a free Mi Band 4
- Xiaomi's own deal on flagship Mi 9 is unbeatable for Black Friday
- Buy Google Pixel 4 and get Nest Hub free in bumper Black Friday deal
- GiffGaff has best prices on iPhone XR & Huawei P30 for Black Friday
- Get unlimited data for £18 a month in mega Three Black Friday deal
- Three's unlimited SIM is back for Black Friday: £10/mo first 6 months
- Grab a £50 Xbox gift card for £43.99 this weekend
- Nab PlayStation VR and five games for just £210
- Get a big saving on Star Wars Jedi: Fallen Order for Black Friday
- Spider-Man on PS4 hits an all-time low price for Black Friday weekend
- Pick up an epic Sony Xperia and PS4 bundle for Black Friday
- Cheap Nintendo Switch deal offers console and two games for under £300
- Get Nintendo Switch with free Pokemon Sword or Shield
- Buy Nintendo Switch and get free Labo in Amazon Black Friday deal
- Get 2 Amazon Echo Dots for less than the price of 1 with this deal
- Save up to 43% on LIFX bulbs in this Black Friday & Cyber Monday deal
- Up to 35% off Ring video doorbells, cameras and bundles
- Lenovo Smart Clock drops to half-price
- Here's every Amazon Echo, Kindle & Fire deal this Black Friday
Other gadgets & deals
- Get £110 off this hoverboard for Black Friday & Cyber Monday
- Sony WH-1000XM3 headphones hit lowest ever price for Black Friday
- DJI Osmo Pocket drops to its lowest ever price for Black Friday
- Get a 50% discount on 3 months of Amazon Prime ahead of Cyber Monday
- Get three months free Kindle Unlimited for Black Friday
- Audible subscriptions 50% off for four months this Black Friday weekend
- Amazon Music Unlimited is now just 99p for four months
- Get BT's cheapest ever fibre-broadband deal for Black Friday weekend
- Spotify Premium is just £4 for six months for Black Friday
- Tile Mate deal includes free Echo Dot
- Superb Cambridge Audio Melomania 1 now under £100 for Black Friday
- Sonos One smart speaker cheapest ever in huge Sonos Black Friday sale
- This Philips DiamondClean brush is the cheapest it's ever been
- GHD Ultimate Styling Gift Set has a huge saving for Black Friday
- TP-Link's Kasa smart plug is just £12 - or three for £30
- Get £100 off a highly-rated Eufy robot vac
- Class-leading Sony WH-1000XM3 wireless headphones are now just £229
- Learn new skills with a big Black Friday discount from Udemy
- Get 75% off lifetime storage with pCloud's Black Friday deal
- Dualit deals - 30-40% off toasters, kettle and sets
- 23andMe DNA kits have up to 50% off for Black Friday
When is Black Friday 2020?
Every year Black Friday falls the day after Thanksgiving, which we appreciate means little here in the UK. The date you need for your calendar is 27 November 2020, which thankfully will for most people fall just after pay day.
Cyber Monday is also a thing, and that happens the very next Monday, so in 2019 it's on 30 November 2020. Expect huge discounts all weekend in between, and most likely in the weeks either side.
After a holiday of giving thanks for family, friends, and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items, too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about 10 years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
How to get the best Black Friday 2020 deals
The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
It’s important to track the prices of the gadgets and tech you want well before Black Friday too - you don't be fooled into a deal that's not such a great deal after all.
It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right - sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.
Black Friday 2020 Amazon deals
Amazon is one of the best places to go for Black Friday deals, and its Black Friday sale began on Friday 22 November last year and ran through to Friday 29 November.
Amazon is likely to have huge discounts on its own products, from Echo speakers to Kindle e-readers and tablets, Ring doorbells and media streamers, but also across the site - especially through its short-lived Lightning Deals.
We'd recommend signing up to Amazon's 30-day Amazon Prime free trial. It will get you free next day delivery (although it sometimes takes a little longer during the Black Friday rush) but will also get you access to Lightning Deals 30 minutes before those who aren't Prime members.
Some Lightning Deals are so great that they sell out before that 30 minutes are up so without the Prime membership or free trial you may find you miss out completely.
Black Friday 2020 phone, gaming and entertainment deals
If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.
Given that we now have excellent new handsets like the OnePlus 8T and iPhone 12 you can expect retailers to offer some very tempting deals. We've gathered all of the best phone deals here.
You'll also find excellent deals on games and games consoles. We expect Nintendo Switch deals to be among the most popular so make sure you act fast.
Which retailers will have Black Friday sales?
Based on their participation in past years, you can expect Black Friday Sales from the following retailers: