It's never too early to prep for Black Friday. Black Friday is the one day both retailers and shoppers alike look forward to. Amazon, Currys PC World, John Lewis and so many more companies dole out bargains and discounts unlike ever before and shoppers, likewise, save unlike ever before.
You'll find huge deals, discounts and sales both in store and online – designed to get the deal-hungry shopper within us all to spend money. UK customers spend millions on Black Friday every year on everything from TVs and lawnmowers to nappies and candles.
Our team of tech experts – who review products and write about tech all year long – bring you everything you need to know about Black Friday 2019, including how to score the best deals on your favourite tech and gadgets.
When is Black Friday 2019?
Every year Black Friday falls the day after Thanksgiving. This year that means Black Friday is 29 November, while Cyber Monday falls on 2 December 2019. Black Friday weekend sales should go on the whole time between the two dates.
Recently, retailers have been kicking off their sales early, so what was once a single day has become almost a whole month of bargains. Some retailers will actually keep their discounts going right through until Christmas, so it's not strictly limited to November, either.
Don't worry though, we're on hand to let you know when retailers will launch their deals events so you won't miss a thing.
Until the sales start later this year though, you'll find our top tech deals below, followed by everything you need to know about Black Friday this year. Click here to skip ahead to our deals tips and tricks.
Best tech deals right now
1. PS4 Pro Console 1TB
Now: £299.99 (£86.42 off for Prime members)
Prime members can pick up the PS4 Pro 1TB Console with an extra Dualshock 4 controller. Deal ends today.
2. Xbox One Digital Console 1TB with FIFA 19, Sea of Thieves, Forza Horizon 3
Now: £169.99 (£134.99 off for Prime Members)
This bundle includes four games (FIFA 19, Sea of Thieves, Forza Horizon 3 and Minecraft) and an extra wireless controller. The discount ends today and is for Prime Members only. Get your free trial.
3. Amazon Fire TV Stick with Alexa Voice Remote
Now: £19.99 (£20 off for Prime Members)
Convert your TV into a smart TV with the Fire Stick with Alexa voice support. Now with £20 off for Prime Day. Ends today.
4. Amazon Echo Show 5
Now: £49.99 (£30 off for Prime Members)
If you're not a Prime member you can sign up for a free trial. The offer ends today.
5. Philips Fidelo X2HR Headphones
Now: £134.99 (£135 off for Prime Members)
This Prime Day deal is for today only! Sign up for a free trial here to get this deal before midnight.
6. Oral-B Genius 9000
Now: £99.99 (£37.99 off)
Ignore the £300 RRP – this brush is normally £138, making Amazon's current price a bargain at £38 off - read our review
7. Eufy RoboVac 30C
Now: £178.99 (£111 off for Prime Members)
Save over £100 on this Wi-Fi-enabled smart robot vacuum from Eufy, which we gave 4.5 stars out of 5 in our review. Deal ends today.
8. 23andme Health + Ancestry Service
Now: £72.79 (£76 off for Prime Members)
Test your ethnic ancestry and your genetic health. It's currently full price if you buy directly from 23andMe, but Prime members get 51% off for Prime Day. Deal ends today.
9. Samsung Portable SSD 1TB
Now: £117.99 (£239.41 off for Prime Members)
Save 67% on this Samsung 1TB SSD for Prime Day. Ends today.
After a holiday of giving thanks for family, friends and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about ten years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now actually opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
UK shoppers spent nearly £2bn on Black Friday 2016, a lot of it on discounted technology such as phones, cameras, TVs and Fitbits, and some reports had Black Friday 2017 spending up by another 11 percent on the year before. Indeed John Lewis had its busiest ever single hour of online trading on Friday last year.
How to get the best Black Friday 2019 deals
The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
Sometimes it’s more obvious though. 50% off a £140 Fitbit Charge 2 is a good deal, particularly if you were thinking of getting it in the first place. Conversely, 50% off a £2,000 TV is still £1,000 – think carefully.
It’s important to track the prices of the gadgets and tech you want well before Black Friday too – you don't be fooled into a deal that's not such a great deal after all.
It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.
Black Friday 2019 Amazon deals
Amazon is one of the best places to go for Black Friday deals. It has huge discounts on its own products such as the Echo Dot 3 and Fire 7, but also across the site - especially through its short-lived Lightning Deals.
We'd recommend signing up to Amazon's 30-day Amazon Prime free trial. It will get you free next day delivery (although it sometimes takes a little longer during the Black Friday rush) but will also get you access to Lightning Deals 30 minutes before those who aren't Prime members.
Some Lightning Deals are so great that they sell out before that 30 minutes are up so without the Prime membership or free trial you may find you miss out completely.
We'll be tracking and posting the best Amazon deals across our deals site. We will also highlight the best Amazon deals below to make sure you spotting them right away (there are so many deals on Amazon that it can be hard to find what you're looking for). Our list will also help ensure you couldn't get a better deal elsewhere. Bookmark the articles you're most interested in and check back regularly for our pick of the best deals in that category.
Black Friday 2019 phone, gaming and entertainment deals
If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.
Given that we now have excellent handsets like the Samsung Galaxy S10, Huawei P30 pro and iPhone XS you can expect retailers to offer some very tempting deals. We've gathered all of the best phone deals here.
You'll also find excellent deals on games and games consoles. We expect Nintendo Switch deals to be among the most popular so make sure you act fast.
Black Friday Sales
Based on their participation in past years, you can expect Black Friday Sales from the following retailers:
- Carphone Warehouse
- Currys PC World
- John Lewis
- Laptops Direct
- Smyths Toys
Black Friday 2019 deals curated by us
We love tech here at Tech Advisor (obviously) and we love genuinely good deals just as much. We work with tech every day, so we know a good bargain – and bad deal – when we see one.
You can visit our deals page here, all year round. But over the holiday shopping period our deals pages go into overdrive and we bring you deals from every tech category as soon as we see them. We pick out the absolute best, so bookmark the page to make sure you don't miss out on a bargain.
We are curating a huge amount of tech deals for you, the discerning tech consumer, so that you can come here and see the best deals, safe in the knowledge that the discount and retailer is legitimate.
Below is a list of all of our individual deals pages curated by us for your convenience:
- Best phones deals
- Best tablet deals
- Best laptop deals
- Best Microsoft Surface Deals
- Best CPU deals
- Best Graphics Card
- Best PC deals
- Best monitor deals
Click here for the best Black Friday voucher codes.