Black Friday sales continue! Retailers including Amazon, Currys PC World, John Lewis and so many more have continued their sales, with bigger bargains and better discounts than ever before.

You'll find huge deals, discounts and sales both in store and online, designed to get the deal-hungry shopper within us all to spend money. UK customers spend millions on Black Friday every year on everything from TVs and lawnmowers to nappies and candles.

Our team of tech experts – who review products and write about tech all year long – are scouring the web to bring you only the very best Black Friday deals on only the best products – to help make sure you don't miss out. We also bring you everything you need to know about Black Friday, and how to get the most out of it.

Creatives should check out our sister site Digital Arts for the best deals for designers and artists, while Mac users can take a look at Macworld for the best Apple deals.

Best Black Friday deals 2018

Deals started earlier than ever this year, but now is the time to bag the absolute best ones.

Don't be fooled into a deal that's not such a great deal after all. Some retailers have been known to put prices up ahead of Black Friday in order to make their discounts look better, while others label discounts that have been available for months as Black Friday deals. We only share the very best deals from retailers we trust here.

You'll find our top 10 early Black Friday deals below, followed by everything you need to know about Black Friday this year. Click here to skip ahead to our deals tips and tricks.

1. Google Pixel 3 or Pixel 3XL

From: Google Store

Now: £100 off  (and £75 store credit)

Until January 14, you can save big on the Google's Pixel 3 or Pixel 3XL phones.

2. Amazon Fire TV Stick (1st gen.) with Alexa Voice Remote

From: Amazon

Was: £39.99

Now: £24.99  (£15 off)

Plug the Amazon's Fire TV Stick into the HDMI port into your TV and turn it into a smart TV. 

3. 23andme Health + Ancestry Service

From: 23andme

Was: £149

Now: £104  (£44 off)

Test your ethnic ancestry and your genetic health

4. Beats Pill+ Speaker

From: Amazon

Was: £189.95

Now: £129.99  (£59 off)

Get nearly £60 off the Beats Pill+ wireless speaker which also doubles as a power bank.

5. De'Longhi Dolce Gusto Coffee Machine

From: Currys PC World

Was: £79.99

Now: £29.99  (£50 off)

Save £50 on this coffee machine, though for about £4.50 more, you can also get a pack of 8 pods.

6. Amazon Fire 7 Kids Edition

From: Amazon

Was: £99.99

Now: £79.99  (£20 off)

Get £20 off Amazon's Fire 7 Kids Edition Tablet. Find out more in our round-up of the best kids' tablets.

7. SaferVPN three-year subscription

From: SaferVPN

Was: $179.64

Now: $82.44 ($2.29 per month)  (80% off)

Save 80% on SaferVPN's offering if you buy a three year subscription. There's a 30-day money-back guarantee available, too.

8. Beats Powerbeats3 Wireless Earphones

From: Currys PC World

Was: £149.99

Now: £123.30  (With code AUDIO10)

Get the Powerbeats3 wireless in-ear earphones at a cheaper than Amazon when you use the 10% off discount code AUDIO10.

9. Microsoft 1TB Xbox One S with Forza Horizon 4, Tekken 7 and Project Cars 2

From: Currys PC World

Was: £246.97

Now: £199.99  (£46 off)

Save nearly £50 on this bundle from Currys.

Black Friday Sales

Here, we've got a list of our favourite Black Friday sales events currently running in the UK. Click the links to go straight to the retailer's Black Friday page.

We expect to see many more appearing over the next few days, so we'll update this list as they arrive. Check back regularly to see the latest sales.

When is Black Friday?

Every year Black Friday falls the day after Thanksgiving. This year that means Black Friday is 23 November, with Cyber Monday falling on 26 November, and Black Friday weekend sales going on the whole time between them.

But as we've already mentioned, retailers kicked off their sales early so what was once a single day has become almost a whole month of bargains. Some retailers will actually keep their discounts going right through until Christmas, so it's not strictly limited to November, either.

Don't worry though, we're on hand to let you know when retailers kick off their deals events so you won't miss a thing, because the deals start now!

What is Black Friday?

After a holiday of giving thanks for family, friends and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items too?

It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.

When Black Friday first gained huge popularity about ten years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now actually opted to not take part because of the mayhem). 

You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.

UK shoppers spent nearly £2bn on Black Friday 2016, a lot of it on discounted technology such as phones, cameras, TVs and Fitbits, and some reports had Black Friday 2017 spending up by another 11 percent on the year before. Indeed John Lewis had its busiest ever single hour of online trading on Friday last year.

What is Cyber Monday?

Oh yes, and after Black Friday there is Cyber Monday, so-called after retailers realised people go back to work on Monday and kept spending online at their desks.

We might as well call it Black Friday Weekend though, because Saturday and Sunday don’t escape either - it’s four solid days of relentless spending, savings and tempting deals. Gulp.

How to get the best Black Friday deals

Tech is a big draw on Black Friday, and not just because a lot of people are buying from behind computer or smartphone screens. If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.

In the digital age, we're spending less and less timing heading out to the physical shops to grab a bargain, instead choosing to shop online from the comfort of our own home. Which means there's lots of opportunities to make the most out of technology and internet-based tools that'll give you access to brilliant deals that you probably wouldn't find on the high street.

Amazon is one of the best places to go for Black Friday deals. It has huge discounts on its own products such as the Echo Dot 3 and Fire 7, but also across the site - especially through its short-lived Lightning Deals

We'd recommend signing up to Amazon's 30-day Amazon Prime free trial. It will get you free next day delivery (although it sometimes takes a little longer during the Black Friday rush) but will also get you access to Lightning Deals 30 minutes before those who aren't Prime members.

Some Lightning Deals are so great that they sell out before that 30 minutes are up so without the Prime membership or free trial you may find you miss out completely.

We've got the best Amazon deals across our deals site and the articles listed below to make sure you're spotting the very best deals (there are so many on Amazon that it can be hard to find what you're looking for) and also to make sure you couldn't get a better deal elsewhere. Bookmark the articles you're most interested in and check back regularly for our pick of the best deals in that category.

Carphone Warehouse and others such as Mobile Phones Direct also have a lot of decent smartphone deals, be it on contract or SIM-only. Given that we now have excellent handsets like the Samsung Galaxy S9, iPhone XS, and OnePlus 6T you can expect retailers to offer some very tempting deals. We've gathered all of the best phone deals here.

You'll also find excellent deals on games and games consoles. We expect Nintendo Switch deals to be among the most popular so make sure you act fast.

Meanwhile, places like Currys PC World and AO.com discount 4K TVs, sometimes by hundreds of pounds, as well as home appliances and more.

Below is a list of all of our individual deals pages for your convenience:

How to spot a good Black Friday deal

The most important thing to do when considering if something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer to this can be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.

A deal for one person won’t be a deal for someone else, no matter how many times Amazon, Argos or John Lewis might tell you otherwise.

Sometimes it’s more obvious though. For example, 50% off a £140 Fitbit Charge 2 is a good deal, particularly if you were thinking of getting it in the first place. Conversely, 50% off a £2,000 TV is still £1,000 – think carefully.

Also, it isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.

How to return Black Friday purchases

You should be able to, as return policies will apply in the same way as the rest of the year, but still check on an individual retailer level. You don’t want to buy something, change your mind and then be stuck with it.

Buying online can be tricky to return items for a refund, so make sure you really want what you Add to Basket.

Black Friday deals curated by us

We love tech here at Tech Advisor (obviously) and we love genuinely good deals just as much. We work with tech every day, so we know a good bargain – and bad deal – when we see one.

You can visit our deals page here, all year round. But over the holiday shopping period our deals pages go into overdrive and we bring you deals from every tech category as soon as we see them. We pick out the absolute best, so bookmark the page to make sure you don't miss out on a bargain.

We are curating a huge amount of tech deals for you, the discerning tech consumer, so that you can come here and see the best deals, safe in the knowledge that the discount and retailer is legitimate.

Best tech deals right now

We're working hard to pick out the best tech offers anywhere in the UK - you can see our expert pick of the top ten below, and see all of the deals we've found on our deals site by clicking here.

Click here for the best Black Friday voucher codes.