Whatever the moral and ethical considerations of using a social network designed to promote casual hook-ups with your friends and acquaintances, you can at least know you won't be skirting trademark laws the next time you and your lucky paramour decide to drop trou.
The company behind Bang With Friends--the website and mobile app that pretty much promises to help you do what it says on the label--sent out a statement Monday announcing that it had "reached an amicable resolution" of a trademark dispute with game maker Zynga. Earlier this summer, Zynga was not feeling particularly amorous toward an app that so closely mirrored its Words With Friends franchise or that appropriated its logo, and slapped Bang With Friends with a trademark infringement suit. Now it seems the two companies have hugged it out, though since terms of the settlement weren't disclosed, we can't say for certain if things went any further.
Here's the statement from Bang With Friends. Zynga confirmed the resolution in an email to TechHive.
Zynga Inc. and Bang With Friends, Inc. are pleased that they have reached an amicable resolution of their dispute. Although the terms of the settlement are confidential, Bang With Friends, Inc. acknowledges the trademark rights that Zynga has in its WITH FRIENDS marks and will be changing its corporate name and rebranding its services in the near future.
Indeed, the statement goes on to direct those looking for Mr. or Mrs. Right Now to the rechristened NextBang.com. "Let's get down," the website commands, promising to "sext" you when the new version is released should you leave your email address or mobile number.
So we can safely say that subtlety was not one of the things Bang With Friends had to surrender in the settlement with Zynga.
Bang With Friends taps into Facebook APIs, allowing users to mark which Facebook friends they wouldn't mind getting to know a little better, if you catch my drift. If one of your Facebook chums also uses the service and also designates you as would-be friend with benefits, then Bang With Friends alerts you both that romance--or what passes for it in this day and age--could soon be in the air.
The company's direct approach must appeal to some segment of the population starved for human companionship. Prior to its legal hook-up with Zynga, Bang With Friends raised $1 million in seed money, with its CEO boasting to BusinessInsider that the service had more than 1 million users.