The cut in price follows a wider industry trend where popular shooters (Fortnite, Counter-Strike: Global Offensive) and popular multiplayer games in general (League of Legends, DOTA 2, World of Warcraft) are all available to play for free.
The ‘free-to-play’ business model which has spread across the multiplayer industry allows people to download and play a game for free, and then offers an array of so-called ‘micro-transactions’ that allow you to spend money on optional add-ons – making your character look or sound different, giving them the ability to perform unique dances or emotes etc.
Overwatch moves away from this trend to some degree, while you can still buy loot boxes to give you character different looks or emotes these are all obtainable just through playing the game as well – meaning that you don’t feel like the game is trying to nickel and dime you, which other games in the genre can be accused of.
Blizzard’s parent company, Activision Blizzard, has had a rough few months and the waning popularity of Overwatch may be a core reason for this price drop as players move on to the latest and greatest titles the industry is bringing forward.
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