Three quarters of parents are concerned about the content of video games, says the British Board of Film Classification (BBFC).

Research carried out by YouGov on behalf of the BBFC revealed that 79 percent also think that images in video games affect children's behaviour while 74 percent said video games should be regulated by an independent body. The BBFC also said that 82 percent of Brits thought rating video games in-line with films would be an effective method.

"This poll clearly shows parents support a regulatory system for games that is independent of the industry and UK based, reflecting UK sensibilities and sensitivities," said David Cooke, director of the BBFC.

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The government is currently deciding on whether to allow the games industry should be allowed to continue to regulate itself privately, following concerns in the Byron report, which was published last year. The report recommended that games for people of 12 years and over should come to the BBFC for classification.

"In a converging media world they [parents] want to know what their children are playing as well as watching."

See also: Government wants tougher PC game age ratings