If you’re looking to upgrade your TV but don’t have an endless supply of cash, buying a new set with John Lewis’ Price Match is a great way to get the best TV deal. You can get a high-end television at an excellent price.

John Lewis is offering this 49” Sony Bravia XE90 4K HDR TV with a £150 saving, dropping the overall price to just £949.

Sony’s Bravia 49XE9005BU has a stunning design, a large screen, insane picture quality and more than a billion colours: it will open your eyes to studio-quality streaming and a home-entertainment experience quite unlike anything you’ve previously enjoyed.

Buy the Sony Bravia from John Lewis and not only will you save £150, but you’ll get a free five-year guarantee on this 4.5-star customer-rated TV. 

John Lewis also offers additional services including installation, setup and disposal of your old TV if required.

Free delivery is available within three working days, with next-day delivery in selected areas for £19.95.

Why you should buy the Sony Bravia 49XE9005BU

At the reduced price of £949, the Sony Bravia 49XE9005BU ticks a lot of boxes. It doesn’t hurt that it’s also a great-looking set, with seriously slim aluminum bezels, intelligent cable management and an elegant metal stand.

The screen itself is huge - 49in on the diagonal - and with a 4K Ultra HD resolution that offers four times as many pixels as cheaper 1080p sets such as the one you’re likely replacing. That translates to a big improvement in picture quality and clarity, so you’ll see extraordinary levels of detail and pin-sharp motion. 

Sony is a pioneer of HDR (High Dynamic Range) and the 49XE9005BU offers vibrant 14-bit colour depth, rich contrast and five times the brightness of a standard LED TV. You will see colours exactly as the film or TV director intended, with stunning realism.

With Android software onboard you can access Voice Search, the Google Play store and all the apps you love, including YouTube, Netflix and Amazon Prime, and you can stream direct from your phone or tablet to the TV with built-in Chromecast. 

Meanwhile, YouView offers more than 70 TV- and radio channels, and instant catch-up of anything that has aired in the past seven days via BBC iPlayer, iTV Hub, 4oD and Demand 5. The design too marks an improvement on past designs; gone are the big bezels of the past and instead you get thin aluminum bezel edging which makes it an elegant addition to any modern home.

However, you’ll need to hurry if you want to get this discounted TV whilst it’s on offer – the Sony Bravia 49XE9005BU is only available at just £949 from John Lewis until January 21. Click here to find out more or purchase directly from John Lewis.