The launch of Disney+ is a major statement of intent by the California conglomerate, providing a hub for all the content from its illustrious history. However, there are a number of existing streaming services that have provided an excellent service for a number of years, so Disney will have to work extra hard to tempt people to its platform.
One of these is Now TV, which takes a slightly different approach to streaming content, focusing on flexibility. Here, we compare the two services to see which is best for you.
If you'd like to see a full comparison of the biggest streaming services in the UK and US, then check out our ranked list of the best TV streaming services.
How much do they cost?
In the UK Disney+ costs £5.99 per month, with an annual option for £59.99.
A subsidiary of Sky, Now TV is available primarily in the UK. There's a huge variety of passes and bundles to choose from, across Entertainment, Sky Cinema, Sky Sports, Kids and reality TV service Hayu.
Depending on which you choose, these can be a one-off payment or rolling monthly subscription, starting from £3.99 at the cheapest but can reach £33.99 if you want just Sky Sports, and there's an extra £3 monthly fee for the upgrade to HD and 5.1 surround sound. This is still cheaper than bundling it with TV or broadband, though. Like Disney Plus, many of the packages you choose will offer a 7-day free trial.
It's worth noting that you will eventually be able to somehow add Disney+ to your Now TV account and pay for the two services together, but the full details haven't yet been confirmed.
What can I watch on Disney Plus and Now TV?
The advantage of Disney Plus is that all its content is available for a flat fee. £5.99 a month will get you access to the its full library of excellent launch titles, with more to come.
TV highlights include Star Wars original The Mandalorian, a new High School Musical series and the full collection of The Simpsons by virtue of Disney's ties with 20th Century Fox, along with more exclusive Marvel, Star Wars, and Pixar content to come.
However, films are where the service really comes into its own. Classic movies stretching back over 80 years are here, including Miracle on 34th Street, Mary Poppins and Home Alone. Together with celebrated animation such as The Lion King, Bambi and Peter Pan it makes for a truly impressive catalogue of content.
Now TV's movie selection is primarily thanks to Sky Cinema. Major films are often added to its lineup a few months after cinema release Ironically, some of its highlights are Disney owned and will shift to Disney+ once leasing agreements come to an end.
However, while Disney Plus has a lot of content tailored towards children, Now TV has a greater range of options for every member of the family.
It's the place for horror fans with The Shining and Hitchcock's The Birds, while timeless classics such Gone with the Wind and Ben-Hur give a window on a bygone era for film.
The Entertainment Pass is also your best route into HBO's content from the UK, with Sky Atlantic broadcasting the likes of Big Little Lies and True Detective.
Will more stuff be added?
It has already been confirmed that new films and TV will be added to Disney+'s already plentiful lineup, as it fills in the gaps of Star Wars and Marvel movies that were licensed elsewhere at launch and adds all the new Disney and Pixar movies as they release.
The library on streaming services only tends to grow following launch, so we can expect plenty more original content to make its way onto Disney Plus too.
We can say with certainty that new content will be available on Now TV, by virtue of its live coverage on Sky Sports. Besides that, Sky Cinema has a steady stream of new titles, often coming just a few months after being out in the cinemas. Sky Atlantic's close ties to HBO are unlikely be threatened by the launch of HBO Max in 2020, while much of the Kids content is Disney and so on borrowed time via Now TV.
It has steadily expanded its lineup since initial launch in 2012. In particular, the Sky Cinema package has a steady stream of recent releases, while every live event on Sky Sports is technically new content.
Disney Plus and Now TV take very different approaches to streaming content. Many people will prefer the everything-under-one-roof approach of Disney, while others will enjoy the flexibility of shows and movies offered by Now TV.
It's easy to forget how much content has been produced by Disney and its subsidiaries, so not all of it is tailored towards children. However, if you're looking for gritty dramas or chilling horror movies you should go with Now TV.
We'd guess most people would prefer Disney+, but the option to dip in and out of Now TV means it remains a compelling option.