Software firm, Sitecore, has partnered Perth-based IT consultant, Velrada, to deliver digital transformation to Western Australian organisations.
Velrada will now fully integrate Sitecore's customer experience management software within its portfolio of consulting and project management services.
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This will provide organisations with a comprehensive solution based on the Microsoft .NET platform.
Velrada associate director, Cecily O'Neill, said the company's strategy was to become the region's leading transformational consulting company in digital business.
"One of Sitecore's major attractions is that our clients will now be able to use our experience to unlock the value of the Sitecore platform and publish personalised content for different channels across multiple devices," she said.
"We also look forward to working with our customers to deploy customer experience solutions which help them reap the benefits of Sitecore's analytics features, understand a consumer's engagement with their brand or service, and then respond with content to provide a great customer experience."
Since commencing operation in 2009, Velrada has delivered digital IT business consulting services across the mining, oil and gas, engineering utilities health and public sectors.
Velrada has experience in Microsoft SharePoint and direct client-side backgrounds in consumer marketing, social and brand strategy development, advertising and customer engagement management as well as graphic design capability around the user experience. It is hoped the partnership will give marketers the ability to deliver more human, personalised experiences to customers.
Sitecore alliance director, Owen Brandt, said the combination of Sitecore technology and Velrada consulting skills would assist marketers to support an individual customer experience in real-time.
"Velrada's strong presence in digital business and both companies' deep commitment to the Microsoft technology stack makes this an ideal partner appointment," he said.
"At the same time, Velrada significantly expands our geographical footprint enabling Sitecore to leverage Velrada's strong consulting skills and to develop innovative solutions in response to the need for targeted content and personalisation within Australian business."