Global sportswear brand Puma Asia Pacific modernized its data center in Hong Kong to achieve energy efficiency and to reduce data center operation costs.

Recognizing sustainability as a key value of the Puma brand, Puma encourages its offices worldwide to meet sustainability standards. When Puma Asia Pacific had to relocate its office in Hong Kong, it took the opportunity to enhance its IT set up and upgrade its data center.

"We evaluated various vendors with similar capabilities on this project and finally selected Dimension Data based on its global coverage, solid experience and professional advice to deliver on our expectations," said Richard Tang, head of IT, Puma Asia Pacific.

With the support of ICT solutions provider Dimension Data, Puma Asia Pacific's end-to-end data center modernization expected to save 30% of data center running costs, and addressed Puma's increasing needs for server and storage capacity.

Green data center

Dimension Data was asked to design, plan and implement a green data center, in which the mechanical, lighting, electrical and computer systems were as energy-efficient as possible.

Managing the infrastructure has been made easier. Puma's modernized Hong Kong data center enables it to monitor all the data center functions, including cooling, UPS and network -- down to the rack and regional level.

The modular design of the new infrastructure will also be able to accommodate future growth, with data center capacity expandable up to 48kW through a simple upgrade.

"Puma's goals for the new data center were ambitious in terms of the efficiencies and cost savings they wanted to achieve, and the timeline within which the work needed to be done," said Steve Lam, managing director, Dimension Data Hong Kong.

Two-month project

Puma's Hong Kong data center project was completed within two months -- a demanding timeline considering that a project of a similar scale would normally require about six months.

"They [Puma] lived up to their reputation, first taking the time to understand the metrics and outcomes that were important to us, then proposing a design that incorporated these and reflected their close attention to detail," Tang added.

"As well as helping us to achieve greater sustainability, our next-generation data center now copes much more easily with the demands of our growing business."