iiNet announced a partnership with Bulletin to provide Bulletin Messenger to its home, small office, medium business, corporate and government customers.
The service is designed for customers sending a high volume of SMS. It leverages Parallels Automation, a Cloud-based hosting, cross-platform solution, to enable business functions and back-end operations.
Bulletin said the service delivery platform's built-in support for Application Packaging Standard (APS) allows for the integration of the Bulletin Messenger suite into iiNet's Cloud delivery systems. APS is used by the Parallels platform to allow rapid deployment of third party software.
The country's second largest internet service provider (ISP) said the service enables its business customers to sent text messages from the web, email or any mobile device. iiNet said users will be able to maintain online address books, schedule bulk messages to contacts or groups, have full control over reporting and administration tasks and view complete conversations with threaded messaging using Bulletin's or their own email client.
iiNet chief business officer, Greg Bader, said the ISP is committed to providing customers the most cost-effective and innovative solutions to meet their business needs.
"Through the help of Bulletin's Messenger suite and Parallels, we can easily provide our customers the ability to experience cutting-edge mobile messaging technology and instantly communicate with customers using SMS, email or chat."
iiNett operations manager business, Balmik Soin, told ARN the company assessed a number of SMS solutions before settling on Bulletin and Parallel.
"The fact that Bulletin's offering integrated into the Parallels billing and provisioning system was the biggest drawcard for us.
"This is because the experience for our customers is seamless -- they log into iiNet's Parallels Web portal using their existing login, and SMS is available as an extra option, they can click directly through to the web interface and see their message history and put together scheduled/customised SMS'.
"If they have a iiNet Hosted Exchange account they can send and receive SMSes directly within their email client.
"We know our Business customers may not have the spare time to learn a new system or new logins or install extra software -- by using Bulletin and Parallels we were able to put together an integrated solution which is part of the web portal customers already use, meaning they can start taking advantage of the SMS functionality sooner."
Bulletin president and chief operations officer, Bruce Herbert, said application-to-mobile messaging has experienced exponential growth as business realises its potential.
"Recent research indicates that approximately 25 per cent of total text messages will either originate from or terminate at application servers by the end of 2017. With Bulletin Messenger, iiNet and its customers can now seamlessly capitalize on the flexibility, simplicity and profitability of A2P SMS messaging."