Hewlett-Packard (HP) is giving away software-defined storage (SDS) with selected server purchases in a bid to boost adoption rates.

HP will provide a 1-terabyte (TB) HP StoreVirtual Virtual Storage Appliance (VSA) licence at no cost to all purchasers of Intel Xeon processor E5 v3-based servers, including servers from Dell, IBM and Lenovo as well as new HP ProLiant Generation 9 (Gen9) Server models, which now feature single-click VSA deployment.

Virtualization continues to be the fastest-growing infrastructure trend, but adoption remains a challenge at smaller sites that lack the budget, space and storage expertise required by enterprise-class storage solutions.

Service providers also struggle to achieve affordable shared storage with advanced capabilities they can then sell to their customers, according to a company statement. To help customers simplify and cost optimize server virtualization, HP will distribute licences for more than 72 petabytes of SDS capacity at no additional charge to customers.

Under this program, any customer that purchases an Intel Xeon processor E5 v3-based server will be able to download HP StoreVirtual VSA software and obtain a licence for 1TB of SDS capacity.

HP general manager, storage, South Pacific, Paul Shaw, said the cost of shared storage was still a common server virtualization roadblock for SMBs and enterprise remote office sites.

"By offering no-cost VSA software with Intel Xeon E5 v3--based processor servers, HP and Intel are making SDS available to the world for free, giving customers access to hypervisor- agnostic, hardware-independent rich data services while preserving choice and lowering costs," he said. Intel general manager, storage, Bev Crair, said Intel processors were the smart choice for a software-defined world.

"Purpose-built to support the agile, efficient data centre, Intel Xeon E5 v3 processors provide the optimal platform for delivering intelligent storage while meeting compute and networking needs across the software-defined data centre."