A 2012 startup in the cloud storage space is making 'Bring Your Own Cloud' a catchphrase in the enterprise.  

Startups have suddenly become the buzzword everywhere. Today there is a growing trend of large organizations working with startups. 'NextGen', a 50,000 square feet startup warehouse, which Nasscom is setting up will offer technology entrepreneurs a hub to work on innovative ideas. They are also be funded and mentored by venture capitalists.

Not just in India, but more than 70 percent of CIOs globally plan to change their technology and sourcing relationships over the next two to three years, and many are seeking to partner with small companies and startups, says Gartner.


Kameshwaran Subramanian, the founder of ParaBlu, a cloud storage startup that he founded in 2012--helps customers take their business to the cloud. He states a number of reasons for this trend.


Firstly, he says that innovation in startups is greater than that in large companies.   Secondly, startups are mostly agile and can churn out things way quicker than large organizations. Thirdly, startups do not have a large overhead and solutions would have a better ROI. "Startups typically have a unique selling point in terms of innovation, involvement of the thought leadership, unique features, and pricing.  This can fundamentally empower them to challenge large players in market for go after a new area," says Subramanian.


Subramanian loves bringing new products to the market. ParaBlu is his second startup. In the past, the company's founder, who has a degree in management from IIM Bangalore, has held several management positions in companies such as Nokia, Robert Bosch, and IBM.


ParaBlu works across different segments and with some large enterprises in IT, manufacturing, and construction business. "The main USP of ParaBlu is ensuring privacy and security and our entire enterprise cloud file sync and share (EFSS), collaboration, and backup solutions are built around the premise," he says.


ParaBlu offers a complete solution in EFSS space, with a clear understanding that customers own and control their data. The company is also focused on privacy, confidentiality, and security of its customer's digital assets--no matter where they reside-in a public, private, or hybrid cloud.


ParaBlu is attempting to make Bring Your Own Cloud (BYOC), a catch phrase with the help of its products for the enterprise segment which means that irrespective of which cloud (stack, vendor, on-premise, hybrid, public) the enterprises uses, the company has a fix ready. For instance, one of their offerings in the EFSS and backup space, synchronizes and consolidates all the data on-premise, encrypts it, and pushes the encrypted data to any other storage cloud.


"Cloud has fundamentally been over-used and over-hyped in the Indian market," says Subramanian. Everyone, be it a SaaS, IaaS, or PaaS player, talks about being a cloud player. He says that this is causing decrease in attention span for a cloud service vendor talking with an enterprise.


Going forward, Subramanian says that companies may and will grow wary of the public cloud and they are right for multiple reasons such as compliance, data privacy, security among others. "File sync and share will become de-facto requirement for enterprises within the next 12 months horizon," says Subramanian.


For Subramanian's ParaBlu, the aim is to get across a cost-effective solution that is easier to use, and provide tremendous ROI in a very quick timeframe.




Founder(s): Kameshwaran Subramanian


Vision: The main USP of ParaBlu is to ensure privacy and security and the entire enterprise cloud file sync and share (EFSS), collaboration, and backup solutions are built around the premise.


Location: Bangalore




1. Enterprise file synch and share system: Providing the ability to host an on-premise EFSS solution for enterprises


2. Full-fledged enterprise backup system: As part of the startup's full stack storage solution


3. Privacy Gateway (BYOC): Provides the mechanism to keep all working knowledge on-premise and push the encrypted storage to public cloud.


Why We Should Care: The company says that file sync and share will become the de-facto requirement for enterprises within the next 12 month horizon.