Brisbane based CloudMgr has kick started its Cloud services brokerage business with the help of Amazon Web Services (AWS) Marketplace.
The Cloud services broker, which also has an office in San Francisco, is working exclusively with AWS to offer an integrated service to businesses through the online store.
CloudMgr was in attendance at AWS' Re:Invent 2013 conference in Las Vegas, where founder/CEO, Craig Deveson, said that companies are currently grappling with various Cloud service delivery issues.
"It's no secret that businesses everywhere are migrating their core services and functions to the Cloud," he said.
Some of the issues Deveson highlights include multiple contracts resulting in multiple payments, numerous passwords, multiple data streams, and several providers to check up on.
"The migration to the Cloud creates complexity and confusion, which invariably mandate the need for a brokerage firm such as ours to create both cost and executional efficiencies," he said.
As for why CloudMgr is going exclusively with AWS, Deveson said it was in order to make it simpler for businesses to embrace the Cloud.
"In the age of Cloud computing, IT departments are continuously challenged to demonstrate value and alignment to business requirements and business needs," Deveson said.
AWS' recognition in the market was also seen as beneficial in demonstrating "the value of connected Cloud solutions" to customers.
"We do not believe there is a sufficiently large enough market demand for a service to switch Cloud providers," Deveson said.
"We therefore have chosen to standardize on AWS, the largest and most comprehensive provider out there."
Autotask at hand
CloudMgr comes with the ability to integrate AWS with IT business management solutions from software vendors such as Autotask.
Autotask community and business development senior vice president, Len DiCostanzo, said integration between the two platforms allows for automation of billing, incident and device management processes.
"CloudMgr's integration provides a unique way for our customers to take advantage of AWS and Autotask to accelerate deployments, drive recurring revenue profitability and increase the value and range of services for their end clients," he said.
Patrick Budmar travelled to Re:Invent 2013 as a guest of AWS.