20th Century Fox has deployed HP Moonshot servers to help migrate web workloads from the public cloud.
The filmmaker and broadcaster is using Moonshot transferring large digital movie and television files, trailers and digital marketing content.
20th Century Fox chief information officer and executive vice president, John Herbert, said for a global media company, innovation was key.
"HP Moonshot has been a great tool in our arsenal," he said.
"With HP, we've been able to repatriate digital marketing websites from the public cloud, as well as expedite our extreme file transfer capabilities, all at unparalleled economics while at the same time being kind to the planet."
This comes as HP launches new HP ProLiant Moonshot solutions.
The new solutions include application delivery with Citrix XenApp, video transcoding with Harmonic Inc. and Vantrix web infrastructure-in-a-box and managed web hosting.
HP director and general manager, Servers and Converged Systems, Enterprise Group, HP South Pacific, Raj Thakur, said a transformative approach to computing was required to enable breakthrough capabilities not possible using traditional servers and move the needle on workload optimisation.
"The unique architecture of HP Moonshot delivers extreme density and power efficiency," he said.
"Customers can expand their offerings and prepare for the future, while significantly reducing the complexity of their infrastructure." The HP Moonshot solution for application delivery is based on the new HP Moonshot ProLiant m710 server, which features the customised Intel Xeon E3-1284L v3 processor with built-in Intel Iris Pro Graphics P5200.
With the integrated Graphics Processor Unit (GPU), HP Moonshot eliminates the need for discrete graphics processor cards and allows customers to host any application in the data centre and deliver it as a service to end users, from Microsoft Office applications to sophisticated multi-media healthcare applications.
Citrix, group vice president and general manager, Desktop and App Virtualisation, Rakesh Narasimhan, said trends like mobility and graphic-intensive media use were challenging IT organisations to balance performance demands from users with the costs of increasing their compute infrastructure.
"HP Moonshot strikes that balance, combining new power, management and networking efficiencies, while providing a powerful Citrix XenApp application experience," he said.
"It's a tremendous value for businesses deploying mobile workspaces." HP offers cost-effective video transcoding on the HP Moonshot m710 enabled by both Vantrix Media Platform and Harmonic VOS architecture. Broadcasting companies and MSOs can now support 20 times more transcoded video streams per rack using HP Moonshot servers, versus the industry average, with up to 80 percent reduction in costs per stream and a 95 percent reduction in floor space.(1) It is also introducing a new end-to-end solution for web infrastructure in-a-box based on the HP Moonshot ProLiant m300 server.
Companies can now easily stand up and manage their entire multi-tier web infrastructure within one HP Moonshot chassis or across multiple chassis for maximum scalability and high-availability.
HP also is engaging hosted service providers with a new, highly-dense HP Moonshot ProLiant m350 server featuring Intel Atom" C2730 processors. With 180 servers per 4.3U and eight cores per server, it is the densest CPU core count available in a HP Moonshot System for managed hosting. The new HP Moonshot servers and related solutions are available now worldwide from HP and HP enterprise-authorised channel partners.