Panasonic has announced that the Freetime service - previously only available via a set-top Freesat box - will now be available on new TVs, regardless of whether you get your channels via an aerial or satellite dish.
Freetime launched in 2012, offering the ability to scroll back through your TV guide up to seven days, and watch certain programmes from iPlayer, ITV Player, 4oD and Demand 5. It's essentially the same as YouView, but built into the TV and accessible via the normal EPG (electronic programme guide). See also: BBC launches new iPlayer
Craig Cunningham, Panasonic’s TV Product Manager, said: “We’ve had a long standing relationship with Freesat and I’m really excited that we are the first manufacturer to have the Freetime service on our TVs. Research tells us that when it comes to smart TVs consumers want three things: the best content available, ease of use and flexibility. The Freetime service delivers on all of these aspects and more and when combined with our heritage in picture quality it’s a great combination.”
Emma Scott, Freesat’s Managing Director, commented: “We are delighted that Panasonic has chosen the award-winning Freetime service for its 2014 VIERA TV range and placed it at the heart of free-to-air TV in the UK. ??For such an important global brand as Panasonic to choose Freesat’s Freetime is proof positive of the clear consumer benefits of our service. This is a fantastic acknowledgement of a great British media technology success story and this deal opens up exciting new territories for us. We have enjoyed a strong working relationship with Panasonic over the past six years – Panasonic was the first manufacturer to launch IDTVs with Freesat built in, so the deal for Freetime is a natural and exciting evolution of our partnership”.