LG Electronics is demonstrating at IFA two DVD players it hopes will challenge Blu-ray Disc for a share of the optical-disc spotlight.

The DVS450H has a stylish and sleek design and can be laid horizontally, propped up at an angle on a stand, or mounted vertically on a wall. The face of the player is glossy and black and occupies what would normally be the top surface on most DVD players. There are just a few buttons on the player, and at the push of one a window slides back to reveal the DVD disc tray.

Matching the unique design are the player's specifications. It's one of the first players to support Divx HD, the high-definition version of the popular Divx video codec. The player supports Divx HD content either burned onto a DVD or played from a USB storage device.

The second player, the DVS400H, takes a design cue from Asian furniture, with rounded corners on the top and short legs on the bottom. The piano-black finish completes the illusion that its design hails from more traditional sources.

The player can rip an audio CD to MP3 files and save them on a USB storage device.

Both machines will play DVDs with up-conversion sent out over an HDMI cable to a high-definition TV, and they are also compatible with CDs, MP3 files, Windows Media Audio and JPEG images.

LG will launch the players in early October. No pricing was announced.

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