ISP Telewest today announced the launch of its 2Mbps (megabit per second) broadband service, allowing home users to experience the "ultra fast" download speeds normally reserved for businesses.

Telewest was inundated with volunteers when it announced trials of the high-speed service back in March, proving that demand was there — subject to the right pricing, which it has set at £50 a month.

"High-speed surfing is like all good things in life — once you've had a taste you want more. While BT and other major ADSL providers offer a one-size-fits-all service, we recognise people have different needs and provide a menu of cable services to suit," said Chad Raube, director of internet services at Telewest.

"As with all new services, we've listened to the views of our customers and used them to shape a mind-blowing internet experience. 85 percent of our 2Mb triallists said the service had met or exceeded their expectations," added Raube.

Telewest now offers 512Kb (kilobits per second), 1Mbps and 2Mbps services to which existing customers can upgrade for free.