Sky Broadband customers look set to get more consistent and reliable net connections after the ISP upgraded part of its network with 100Gbps technology.

The first 100Gbps Dense Wavelength Division Multiplexing (DWDM) technology has been installed in Sky's network between London and Birmingham following a successful trial and according to the ISP means data can be transferred at speeds of more than 7Tbps (Terabits per second), which is ten times faster than most current networks. Furthermore, Sky said the technology will enable up to 4.6 million users to simultaneously watch a streamed HD movie.

The ISP also revealed it plans to roll-out the technology to five other areas in the UK in the near future ensuring it can maintain its policy of not managing internet traffic at peak hours. Sky said an increase in its customer base of 683,000 and an average growth in data usage of 60 percent per customer, has also attributed to the need to upgrade its network. Furthermore, Sky anticipates average data usage will double by June next year from 350Gb of data every second to 700Gb per second.

Jon Blumberg, Commercial Director at Sky Broadband & Talk, said: "As an entertainment and communications company with a heritage in great TV and movies, our broadband network has been designed to handle exactly this kind of data-rich content.

"With the rapid adoption of services such as Sky Anytime+ and Sky Go, our customers are streaming and downloading more than ever before, as well as watching record levels of traditional TV. Sky Broadband really was built with entertainment in mind and the network innovations we're announcing today will make sure we're in good shape to continue to satisfy the demands of our customers."